Job Description

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Content Director will lead a team of high performing editors and writers who develop thought leadership and demand generation content. The role will oversee an established team of editors responsible for writing and editing compelling, data-driven thought leadership to support multiple industries and lines of business, and a growing team of demand generation writers who create content for marketing campaigns that drives engagement and builds sales pipeline. The Content Director will collaborate across functions within the internal communications, marketing, demand generation and growth teams and with client-facing practitioners to ensure that the firm’s editorial and demand generation content strategy drives audience engagement, positions RSM as a leader on issues important to middle market businesses and drives demand for RSM’s services.

Essential Duties:

Content oversight : Leads strategy to ensure quality and consistency of content produced for external-facing platforms. Ensures that content is aligned with appropriate stakeholder groups, puts forward consistent firm positions on issues and supports the buyer journey. Evaluates and improves processes and assets and drives the use of technologies and platforms as part of the content development process, including leveraging artificial intelligence and other tools to create quality content that can be repurposed and shared across multiple platforms. Liaises with key groups including communications, marketing, demand generation and research to ensure content initiatives align with clearly defined business objectives. Champions enterprise content across various groups to build awareness and engagement.

Development of enterprise-level thought leadership: Oversees development of economic and enterprise-level thought leadership developed in conjunction with a team of internal economists, industry analysts and subject matter experts. Assets include quarterly industry outlooks, proprietary research reports, articles, blog posts, infographics and videos. Works to identify opportunities to create enterprise-level content from emerging marketing campaigns and research initiatives.

Team oversight: Supervises and mentors editorial and demand writing teams across multiple countries, including our centers in India and El Salvador. Facilitates cross-collaboration among editors and demand generation writers and with other internal teams. Holds regular group and one-on-one meetings. Fosters career development through coaching, goal setting and training. Reviews/directs selective content projects as needed.

Cross-functional collaboration : Works closely with colleagues in communications, marketing, demand generation, digital, design and research to facilitate and transparency and project alignment. Connects regularly with these teams and with members of the global network to identify opportunities for broader positioning of content and use cases.

Other Responsibilities/projects As Assigned.

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• BA/BS in English or Journalism (required) or Communications
• MBA or MS in integrated marketing communications preferred
  
  

Technical/Soft Skills

• Highly collaborative and able to work with a variety of stakeholders to achieve results (required)
• Strong familiarity with research and data analysis (preferred)
• Knowledge of WordPress, electronic publishing and Excel (preferred)
• Understanding of SEO and writing for SEO
• Knowledge of content relevance across diverse channels (web, social, sponsored content, etc.)
• Experience leveraging artificial intelligence for the authoring and distribution of content and for audience analysis and engagement metrics
  
  

Experience

• 10+ years in editorial or content management, with a background in finance, professional services, or a similar industry (required)
• 5+ years of leadership and team management, including the management of overseas resources, with a proven record of driving performance (required)
• High-level strategic planning experience aligned with business objectives (required)
• Strong knowledge of AP style (required)
• Multimedia experience (preferred)
• Creating / repurposing content for use across different channels (preferred)
  
  

Leadership Skills

• Able to coach professionals in the development of compelling content assets
• Ability to facilitate and lead cross-functional collaboration with marketing, communications, digital, design, research and demand generation teams
  
  

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at

As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance. For additional information regarding RSM’s background check process, including information about job duties that necessitate the use of one or more types of background checks, click here.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $122,800 - $217,300

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.

Job Tags

Full time, Work experience placement, Internship, Local area, Overseas,

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