Job Description
Azeus Systems Limited is looking for a
Digital Marketing Manager for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over 100 countries.
Visit azeusconvene.com for more information.
Responsibilities: - Build and lead the digital marketing team.
- Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings
- Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation
- Monitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-making
- Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia)
- Manage and oversee different digital marketing channels, ensuring consistent performance across global markets
- Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media)
- Identify trends and insights to optimize spend and performance based on data
- Instrument conversion points and optimize user funnels for maximum lead generation
- Introduce innovative and effective digital growth strategies
- Collaborate with internal teams to create high-converting landing pages and enhance user experience
- Work closely with sales teams to align marketing efforts with sales goals, particularly for the US market
- Oversee company social media accounts, ensuring alignment with brand strategy
- Design, build, and manage online content to strengthen the companys digital presence
- Benchmark competitors and continuously refine digital marketing strategies
Qualifications: - At least 10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of Convene
- Demonstrated success in improving website search rankings to #1 and #2 globally
- Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia
- Strong background in brand strategy, with the network and expertise to position the organizations in the governance, risk, and compliance space.
- Hands-on experience with Google Analytics, SEO tools, and other digital marketing platforms
- Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products
- Preferably experienced in the board portal market or other IT software industries
- Ability to interpret web metrics and digital analytics and translate them into actionable marketing strategies
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