Digital Marketing Specialist Job at generalwebers, Boston, MA

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  • generalwebers
  • Boston, MA

Job Description

We are seeking a skilled Digital Marketing Specialist to develop, implement, and optimize online marketing strategies. The ideal candidate will be responsible for managing SEO, PPC campaigns, social media, content marketing, and email marketing to drive brand awareness and lead generation.

Key Responsibilities:

Develop and execute digital marketing strategies across multiple channels.

Manage social media accounts and create engaging content.

Optimize website content for SEO and improve search rankings.

Plan and monitor paid advertising campaigns (Google Ads, social media ads).

Track and analyze marketing performance using analytics tools.

Develop and execute email marketing campaigns.

Stay updated on industry trends and best practices.

Requirements:

Proven experience in digital marketing.

Strong knowledge of SEO, PPC, social media, and content marketing.

Proficiency in Google Analytics, Google Ads, and social media platforms.

Excellent communication and analytical skills.

Ability to work independently in a remote environment.

Job Tags

Remote job,

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