Job Description

New York Psychotherapy and Counseling Center (NYPCC) is a leading mental health service provider that offers high-quality, culturally sensitive, evidence-based mental health care to underserved communities across New York City. We provide comprehensive services to children, families, and adults, with a focus on creating equitable access to mental health support for those in need.

As part of our ongoing commitment to making mental health services accessible to all, we are seeking a highly motivated Public Relations Specialist to help raise awareness during May 2025’s National Mental Health Awareness Month.

Job Description

Project Duration : April 2025 - May 2025 (with potential for extension)

Role Overview :
We are looking for a talented and passionate Public Relations Specialist to lead and execute a strategic PR campaign to highlight NYPCC’s important work during National Mental Health Awareness Month (May 2025). The ideal candidate will have experience in media relations, content creation, and a passion for promoting mental health awareness. Your goal will be to secure positive media coverage, increase visibility for NYPCC, and elevate the conversation around mental health, especially as it pertains to underserved communities.

Key Responsibilities :

• Develop and execute a public relations strategy to gain widespread media coverage and raise awareness of NYPCC’s services and impact during Mental Health Awareness Month.
• Build and maintain relationships with key media outlets, journalists, and influencers in the mental health and social justice spaces.
• Craft compelling press materials (press releases, media pitches, talking points, etc.) that highlight NYPCC’s work, specifically our focus on providing culturally competent and evidence-based mental health services.
• Secure media placements in local and national outlets, including television, radio, print, and online media.
• Coordinate interviews and press briefings for key NYPCC staff and stakeholders.
• Develop engaging content (blog posts, op-eds, social media posts) to supplement media outreach and support broader campaign efforts.
• Monitor and track media coverage and report on the success of the PR campaign.
• Collaborate with internal teams to ensure consistency in messaging and brand voice across all materials.
• Assist with creating and distributing digital content and press kits to enhance public awareness of NYPCC’s work.

Qualifications

Qualifications

• Proven experience in public relations, media outreach, or communications, preferably in the non-profit, mental health, or healthcare sectors.
• Strong relationships with journalists, influencers, and media outlets covering mental health, social services, and community health.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate complex mental health topics into accessible, engaging content for diverse audiences.
• Demonstrated success in securing media placements and generating positive press coverage.
• Experience in managing campaigns around awareness months or advocacy initiatives is a plus.
• Knowledge of mental health issues, especially in underserved communities, is highly desirable.
• Ability to work independently, manage multiple tasks, and meet deadlines.
• A passion for mental health advocacy and social justice.

Compensation :
This is a project-based contract position, with compensation commensurate with experience.

How to Apply :
Please submit your resume, a cover letter, and be prepared to share at least two writing samples or media placements you have worked on to. In your cover letter, please include your approach to developing a successful public relations campaign, particularly for a national awareness initiative like Mental Health Awareness Month.

Join us in making a lasting impact on mental health awareness and helping NYPCC continue to provide vital services to those in need across New York City!

Additional Information

Salary: $50.00 - $65.00 per hour 

Compensation commensurate with experience and

qualifications

All your information will be kept confidential according to EEO guidelines.

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